Use this guide when generating illustrations with AI tools (Gemini, ChatGPT, Midjourney, etc.) to ensure visual consistency across website, blog, and social media.
Base Style Prompt
Copy this as your foundation for any illustration request:
Minimalist editorial illustration with clean geometric shapes and architectural elements. Bold, modern, and precise aesthetic. Uses a warm neutral palette: Soft Warm White (#FCFAF7) background, Charcoal Black (#1A1A1A) for strong lines, Tamed Bold Pink (#D36C6C) as primary accent, and Structured Beige (#D9C7B4) as secondary accent. Optional Deep Navy (#0A1F44) for emphasis.
Style references: abstract upward movement, mountain peaks, clean skylines, structural frameworks, compass/directional motifs. No clutter, no gradients, no photorealism. Flat or semi-flat design with subtle depth. Confident and grounded, never whimsical or playful. Professional but human.
Full Prompt Template
[SUBJECT DESCRIPTION]
Style: Minimalist editorial illustration, geometric and architectural. Clean lines, bold shapes, no clutter.
Palette: Soft Warm White background (#FCFAF7), Charcoal Black lines (#1A1A1A), Tamed Bold Pink accent (#D36C6C), Structured Beige (#D9C7B4), optional Deep Navy (#0A1F44).
Mood: Bold, modern, confident, precise, uplifting. Professional but approachable. No whimsy, no excess decoration.
Visual motifs: Upward movement, structural frameworks, directional elements, clean architecture, abstract peaks or pathways.
Format: [square/landscape/portrait], [with/without] negative space for text overlay.
Example Prompts
Scaling teams (blog post):
Abstract illustration of interconnected geometric human figures ascending a structured pathway toward a mountain peak.
Style: Minimalist editorial illustration, geometric and architectural. Clean lines, bold shapes, no clutter.
Palette: Soft Warm White background (#FCFAF7), Charcoal Black lines (#1A1A1A), Tamed Bold Pink accent (#D36C6C), Structured Beige (#D9C7B4).
Mood: Bold, modern, confident, precise, uplifting. Professional but approachable.
Format: landscape, with negative space on the left for text overlay.
Operational excellence (social media):
Clean architectural framework with interlocking gears and upward-pointing arrows, suggesting systematic progress.
Style: Minimalist editorial illustration, geometric and architectural. Clean lines, bold shapes, no clutter.
Palette: Soft Warm White background (#FCFAF7), Charcoal Black lines (#1A1A1A), Tamed Bold Pink accent (#D36C6C).
Mood: Bold, modern, confident, precise. Professional but approachable.
Format: square, minimal negative space.
Style Principles
| Do | Don’t |
|---|---|
| Clean geometric shapes | Busy, cluttered compositions |
| Upward/forward movement | Static or downward imagery |
| Warm neutrals + Tamed Bold Pink/Structured Beige accents | Neon, pastel, or cold colors |
| Architectural, structural forms | Organic, flowing, soft shapes |
| Confident, grounded tone | Playful, whimsical, cartoonish |
| Abstract representation | Photorealistic or literal |
Example
The following illustration demonstrates the style in practice — clean geometric shapes, warm neutral palette with pink accents, and upward movement suggesting growth and progress:
